Is your site running slow? Are you unhappy with it’s performance? Typical customers expect your website to load in under 2 seconds. New research by Google has shown that 53% of mobile users will click off your site if it takes longer than 3 seconds to load. Can you afford to be losing out on sales due to a slow website? Are you using the best web host for your site?
One of the major causes of a slow website is poor quality hosting. There are many things to look out for, and many things to avoid when it comes to choosing a provider.
First, you need to consider where the majority of your customers are likely to be located. For 1935 Design, our customers are small businesses in the UK. Because of this, it is extremely beneficial for us to have chosen hosting on a server that is also located in the UK. Why have your web pages transmitted across the atlantic when your customers are located in Europe? Smaller distances to send the data often equals shorter server response times.
You also need to consider the type of hosting you are looking for. Do you want a cheap and cheerful provider, or do you want a company with quality customer service that you can trust to take care of your site? The hosting scene can be a minefield for those starting out creating their own website so it’s important to do your research. More often than not, a slightly higher price will mean higher quality; and higher quality will often mean faster loading times.
Another thing to consider is storage space, and the type of storage being offered. Many budget hosts will use traditional HDDs (the type of drive you’d find in your average desktop PC) and may only offer a small amount of storage space. Some may bill their services as “unlimited”, but a check of the terms and conditions reveals that the usage is actually capped at a relatively low figure. To host our’s, and our clients’ websites, we use a server with SSD disks. SSDs are a type of storage that deliver up to 16x the speed of traditional HDDS. A faster storage disk can make a difference to your website load times. The best web hosts use “enterprise-grade” SSD drives which give even better performance.
You will also want to look carefully at pricing. If you see an offer that seems too good to be true, it probably is! Many hosting companies will give you an introductory offer that will soon rise. Make sure to look out for these so you’re not left with an unexpectedly high bill.
If you’re unhappy with your current host, be it for poor performance, slow support or another factor, it’s important to find out if the host you are looking to move to can assist with migrations. At 1935 Design, we offer migrations of your website and email to our platforms, should you wish to move provider.
We can help!
We provide an affordable, UK-based web hosting service using SSD disks. Our servers are powered by 100% renewable energy and have an uptime of 99.9%.
Looking for a reliable, fast hosting service, or just after some advice? Get in touch with us on enquiries (at) 1935design.co.uk to see how we can help.